Five Shipping Strategies to Keep Customers Happy While Protecting Profits
Peak shopping seasons like Black Friday/Cyber Monday, Valentine’s Day, and the summertime can either propel your revenue…
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
Economy Candy: Three generations of sweets and success
We recently got to visit Mitchell and Skye Cohen at Economy Candy to learn about the history…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve…
Ecommerce shipping solutions: The ultimate guide
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
Meet Masteriyo – A Free LearnDash Alternative
Most people trying to build anything on top of WordPress would rather not empty their wallets while…
AI-Generated Content 101 for Marketers and Creators
The pros are of using AI for content are obvious: content gets done faster, cheaper, and often…
How to Upsell and Cross-Sell Your Way to Higher Revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
LLM Visibility: What It Is and How to Optimize for It
Millions of people still turn to Google for answers. But there’s also a growing number of people…
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Visibility in AI search is still in its early stages, which means you’re not late to the…
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Traditional search tracking is built on a simple promise: type a query, get a result, and track…
Clicks to bricks: Successfully merging in-person and online sales
Ecommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible benefits,…
ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…
Answer Engine Optimization: How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers…