Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…
Short vs. Long Content in AI Overviews: The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show…
43 B2B SEO Statistics for 2025
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a…
Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand…
96.98% of Clicks Happen in the Top 10 Search Results
How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed billions…
100 Most Cited Domains in ChatGPT
100 most cited domains in ChatGPT globally The top most cited domains in ChatGPT globally are Reddit,…
100 Most Cited Domains in Google’s AI Mode
Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode…
ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs…
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However,…
New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For…