AI Overviews Cut CTR by 23.1% in France
On July 22, 2026, France became the latest major search market to get AI Overviews. Which means…
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in…
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google…
Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference….
Top Google Searches (July 2026)
Article Performance Data from Ahrefs Organic traffic Linking websites The number of websites linking to this post….
Average Organic Traffic Benchmarks From Real Websites (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search…
100 Most Expensive Keywords for Google Ads in 2026
Article Performance Data from Ahrefs Organic traffic Linking websites The number of websites linking to this post….
We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
We kicked off this study by analyzing 6 million URLs, and found that schema markup is much…
Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that…
Update: AI Overviews Reduce Clicks by 58%
Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite…
The 100 Most Searched People on Google in 2026
Get the week’s best marketing content These are the 100 most searched people, along with their monthly…
100 Most Asked Questions on Google (January 2026)
1 what is today 4,870,000 2 what is my ip 2,500,000 3 what to watch 2,420,000 4 how to create…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…