Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However,…
New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs,…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data…
Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new…
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x,…
Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out
SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis…