Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
How to Monitor Brand Mentions in ChatGPT
Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up? If you don’t…
Best dropshipping products and ideas for 2026 and beyond
Whether you’re just starting a new dropshipping business or growing an existing one, success is all about…
No Pong: From startup to multinational with WooCommerce
No Pong is one of the most popular natural deodorant brands in Australia. They launched on WooCommerce…
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s…
How to move your custom site to WooCommerce
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of…
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
What are the best marketing books? To find out, I asked the speakers and panelists at Ahrefs…
Clicks to bricks: Successfully merging in-person and online sales
Ecommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible benefits,…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…