How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of…
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
What are the best marketing books? To find out, I asked the speakers and panelists at Ahrefs…
Clicks to bricks: Successfully merging in-person and online sales
Ecommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible benefits,…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…
The top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your own…
Free shipping in ecommerce: Tactics to boost sales and AOV
If customers want anything from their shipping, they want it to be free. DigitalCommerce 360’s 2024 survey…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side,…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you…
The Ultimate 4-Step Guide to Naming Your Online Store
What’s in a name? More than you might think. The name of your online store is one…