Release Day: The Drupal Recipes API
We recently completed a new set of tutorials covering the Drupal Recipe API. My interest in Drupal…
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
Every Marketer Says You Need “Taste”. Here’s What That Actually Means
For the first time ever, anyone can make content in seconds. With just a couple of prompts,…
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
How to Create Buyer Personas for Your Online Store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
Complete guide: WooCommerce product types explained
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…
Short vs. Long Content in AI Overviews: The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show…
How to Use FreshRank to Turn Dying Posts Into Traffic Winners
Your old blog posts are just sitting there, collecting dust and losing rankings. 🤷♂️ Google’s already moved…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…