Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same…
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s…
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
How to Monitor Brand Mentions in ChatGPT
Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up? If you don’t…
How to move your custom site to WooCommerce
Running your ecommerce business on a custom-built platform can make scaling with flexibility and control a real…
Why growing brands leave SaaS for open source ecommerce
For fast-growing ecommerce brands, the platform you choose isn’t just a technical decision — it’s a growth…
Release Day: The Drupal Recipes API
We recently completed a new set of tutorials covering the Drupal Recipe API. My interest in Drupal…
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
Every Marketer Says You Need “Taste”. Here’s What That Actually Means
For the first time ever, anyone can make content in seconds. With just a couple of prompts,…
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
How to Create Buyer Personas for Your Online Store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…