A founder can have an amazing product, one they’ve refined and raised capital for but still do not gain any real traction when they launch. Why is that? Well simply, they’ve done their due diligence but forgotten (or failed) to get their target audience excited.
Often, in all the formalities of developing and refining ideas, actually selling it can be totally lost. Good copywriting practice is essential in getting your audience, engaged and ready to follow your journey — even if your product isn’t perfect.
Even if your competitor’s product appears ‘better’ than yours, strong sales through solid copywriting in social media or a landing page can secure your audience and add real, long-lasting value to your business.
Let’s go over how good copy creates good business:
Good copy instills trust
Earning trust in written form is very similar to meeting someone face to face. You’ve got to be polite, build rapport and thoughtful. People do business with those they like and trust. Online, the language you employ to gain trust is pivotal in developing a relationship with prospects.
2. Good copy calls people to action
When writing copy, every line of your copy should compel the reader to read further and further to the end and compel them to take that next step — whether that’s calling for a free consultation, placing an order, getting a quote, or signing up for your newsletter. Bad copy is vague, ambiguous, and leaves the reader without clear instructions on where to go next — keep your CTA clear and concise.
3. Communicate your story well
A brand story makes prospects feel like you have the same interests as them. Keep yours simple, personable and relatable. Prospects are looking to buy your product — but they’re also looking to buy a part of your story. Keep the story simple. Start with the problem you encountered, how you solved it and describe your mission.
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