Answer Engine Optimization: How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers…
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand…
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side,…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Boost sales with organic marketing: Ten proven ideas
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
SEO for Drupal Users: What You Need to Know
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility…
How to Start an Online Business
When you start an online business, there’s a lot to think about. Coming up with a winning…