Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
When you’re running an online store, digital marketing is at the center of nearly everything you do….
Peak shopping seasons like Black Friday/Cyber Monday, Valentine’s Day, and the summertime can either propel your revenue…
Most people trying to build anything on top of WordPress would rather not empty their wallets while…
Millions of people still turn to Google for answers. But there’s also a growing number of people…
Visibility in AI search is still in its early stages, which means you’re not late to the…
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers…
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand…
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies…
There are plenty of website metrics out there, and just as many tools to track them. So, to…
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side,…
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that…
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…