How to start a pet business (best online tips and tools)
The pet industry is growing rapidly, and there’s no holding it back. People love their pets, and…
AI is changing how shoppers find your products
AI is already reshaping how shoppers discover, compare, and purchase products. Here’s what’s happening, why it matters,…
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same…
How to Rank on ChatGPT: What Actually Works (Based on Data)
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in…
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
Search Google for almost any product or advice question, and you’ll see Reddit threads in the results….
How HomeWizard eased the complexities of international growth
Founded in 2011, HomeWizard is a Dutch business that helps homes across Europe track and optimize their…
Update: AI Overviews Reduce Clicks by 58%
Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite…
Why growing brands leave SaaS for open source ecommerce
For fast-growing ecommerce brands, the platform you choose isn’t just a technical decision — it’s a growth…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
From Shopify to WooCommerce: How Landyachtz cut costs by 75%
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two skateboarders…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
Complete guide: WooCommerce product types explained
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…