What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Boost sales with organic marketing: Ten proven ideas
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
SEO for Drupal Users: What You Need to Know
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility…
How to Start an Online Business
When you start an online business, there’s a lot to think about. Coming up with a winning…
How to Sell Digital Products on Multiple Domains with a Single WordPress Installation
Scaling your digital product business means building distinct brand experiences for each product line. But do you…
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you…
The best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand,…
Build, grow, and keep your email list — the complete guide
It’s one of the most valuable marketing assets you can build. Email list growth and engagement represents…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results for…