The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies…
Free shipping in ecommerce: Tactics to boost sales and AOV
If customers want anything from their shipping, they want it to be free. DigitalCommerce 360’s 2024 survey…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side,…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you…
The power of personalization: Converting browsers into buyers
When it comes to ecommerce, personalization isn’t just a nice-to-have, it’s essential for creating a stronger customer…
How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since 2015,…
Boost sales with organic marketing: Ten proven ideas
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
WooCommerce Pricing: How Much Does it Cost to Run a Store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…
How to Create and Track Your Online Business Goals
People start businesses for all kinds of reasons. Some want to fill a need in the market. Others…
The Ultimate 4-Step Guide to Naming Your Online Store
What’s in a name? More than you might think. The name of your online store is one…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
SEO for Drupal Users: What You Need to Know
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…