SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
How to Create Buyer Personas for Your Online Store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
AI Marketing Examples: 13 Times AI Actually Delivered
Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business in…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…
Complete guide: WooCommerce product types explained
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Short vs. Long Content in AI Overviews: The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show…
What is Drupal.displace() and why should I care?
Note: This is a guest post by Mike Herchel, an official maintainer of Drupal core’s CSS subsystem…
How to Use FreshRank to Turn Dying Posts Into Traffic Winners
Your old blog posts are just sitting there, collecting dust and losing rankings. 🤷♂️ Google’s already moved…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs…
Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining innovative…
How to Monitor Your YouTube Video Mentions
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said….
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even…