What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since 2015,…
Boost sales with organic marketing: Ten proven ideas
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
WooCommerce Pricing: How Much Does it Cost to Run a Store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
SEO for Drupal Users: What You Need to Know
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility…
How to Start an Online Business
When you start an online business, there’s a lot to think about. Coming up with a winning…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new…
How to Sell Digital Products on Multiple Domains with a Single WordPress Installation
Scaling your digital product business means building distinct brand experiences for each product line. But do you…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google…
Share of Search: How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your…