Why your store’s PHP version matters (and how to check it)
Behind every WooCommerce store is software written in PHP. You don’t need to know how it works,…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Landyachtz builds a revenue growth engine with Klaviyo and Woo
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued plans…
How to Create Buyer Personas for Your Online Store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
AI Marketing Examples: 13 Times AI Actually Delivered
Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying…
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business in…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
Complete guide: WooCommerce product types explained
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Short vs. Long Content in AI Overviews: The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…