Short vs. Long Content in AI Overviews: The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs…
Create a flexible B2B checkout in WooCommerce
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
How to Monitor Your YouTube Video Mentions
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said….
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even…
Sleigh your holiday sales: A guide to TikTok for WooCommerce
If you’ve been eyeing TikTok as the next channel to get your WooCommerce store in front of…
Black Friday social media: Examples, tips, and proven tools
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
We Built a Free Tool to Show You Exactly What’s Wrong With Your Content
You know that feeling when your content isn’t performing like it should, but you can’t quite figure…
43 B2B SEO Statistics for 2025
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a…
Top six things to consider for last-mile shipping in EMEA
Ecommerce sellers based in Europe, the Middle East, and Africa (EMEA) are well familiar with arguably the…
Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler. Driven…
Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning processes…
Fragrance Revival improves refund rates by 32% with ShipStation
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house fragrances…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of…
Seven holiday shipping strategies to boost sales
The holiday rush brings major sales for WooCommerce stores, but it also comes with higher expectations from…