Sleigh your holiday sales: A guide to TikTok for WooCommerce
If you’ve been eyeing TikTok as the next channel to get your WooCommerce store in front of…
Black Friday social media: Examples, tips, and proven tools
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
What are the best marketing books? To find out, I asked the speakers and panelists at Ahrefs…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
There are hundreds of marketing newsletters competing for your attention. Maybe thousands. So I did something different:…
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
How to Upsell and Cross-Sell Your Way to Higher Revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
2025 Black Friday trends: Top strategies for peak selling season
In July, we conducted our second annual Black Friday Cyber Monday Trends Survey to understand what strategies…
The top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your own…
How to create a social media strategy (that actually works)
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43% of…
The power of personalization: Converting browsers into buyers
When it comes to ecommerce, personalization isn’t just a nice-to-have, it’s essential for creating a stronger customer…
Boost sales with organic marketing: Ten proven ideas
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives quick…
How to Create and Track Your Online Business Goals
People start businesses for all kinds of reasons. Some want to fill a need in the market. Others…
SEO for Drupal Users: What You Need to Know
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized that…
What’s New in the Drupal CMS User Guide: June 2025 Update
Since the launch of the Drupal CMS earlier this year, we’ve been hard at work documenting everything…