How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
How We Use AI for Every Article Without Making AI Slop
Every article we publish at Ahrefs uses AI in some way. Yes, every one. (It could… but…
MBA Metrics for SEO: How to Speak Leadership’s Language
Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
What’s new in WooCommerce 11.0: Faster product pages, analytics updates, and more
WooCommerce 11.0 has launched with product page and Order screen speed updates, changes to how certain metrics…
BigCommerce alternatives: Why it might be time to switch
On June 1, BigCommerce renamed every plan, lowered the GMV thresholds, and added a fee of up…
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google…
WooCommerce is the foundation of our entire ecosystem
We just kicked off a large effort, and I want to post about it here because you’re…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
Meet your customers where they’re already deciding with Reddit Ads for WooCommerce
When a shopper goes online and researches “the best noise-canceling headphones under $200,” they’re often forgoing sponsored…
Why grüum evaluated Shopify and Magento — and chose to stay with WooCommerce
In January 2016, colleagues Simon Leonard, Andy Shaw, Bethanie Sleigh, and George Lagonikas left their jobs to…
Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite
Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating…
How to make your store readable to AI shopping agents
Your online store should make it simple for customers to find and buy the products they want….
Average Organic Traffic Benchmarks From Real Websites (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search…
Snapchat Ads for WooCommerce: Reach the shoppers who ask their friends before buying
Let me tell you about the moment I realized how Snapchat ads work. I watched a shopper…