Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to…
How to boost peak season conversion rates with Stripe
The end-of-year holidays are unsurprisingly the biggest, most competitive time of the year for many online merchants….
How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve…
Meet Masteriyo – A Free LearnDash Alternative
Most people trying to build anything on top of WordPress would rather not empty their wallets while…
AI-Generated Content 101 for Marketers and Creators
The pros are of using AI for content are obvious: content gets done faster, cheaper, and often…
ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs…
Answer Engine Optimization: How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers…
2025 Black Friday trends: Top strategies for peak selling season
In July, we conducted our second annual Black Friday Cyber Monday Trends Survey to understand what strategies…
How to run a sale in WooCommerce: Step-by-step guide
Whether your goal is to acquire new customers, increase purchase frequency, build customer loyalty, or clear inventory,…
Black Friday stats and trends: 2025 survey results
Welcome to the second edition of our annual Black Friday Cyber Monday Trends Report. Like last year,…
Convert more abandoned carts with the right recovery strategy
Every business knows cart abandonment only too well. In fact, just three out of ten shoppers who…
SEO “Chunk Optimization” is Overrated
“Chunk optimization” is the latest shiny object in SEO, but it’s not the shortcut to visibility in…
The top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your own…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
How to create a social media strategy (that actually works)
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43% of…