Claude Skills for SEO and Marketing: What They Are and How to Use Them
When a new article goes live on the Ahrefs blog, I drop the URL into Claude and…
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
Everyone’s talking about “AI agents” now. But what’s the real difference between generative AI and agentic AI?…
Sales tax across state lines: What every growing ecommerce store needs to know
A woman in Ohio loves your candles. A guy in Texas keeps coming back for your supplements….
AI Keyword Research: How It Works and 9 Prompts to Start
Chatbots typically don’t have access to real SEO data, so they often make things up and present…
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and…
How to migrate from Webflow to WooCommerce
Your business has outgrown Webflow. Whether it’s the integration limitations, the lack of data control, or the…
How to write product descriptions for SEO, GEO, and sales
If your product pages were written for Google in 2022, they may not be working as hard…
How to prepare your store for AI-driven commerce
The way people find products has a new channel. AI assistants like ChatGPT, Google’s AI Mode, Gemini,…
High-converting ecommerce landing page design: Top examples
There’s no one-size-fits-all formula for the perfect landing page design. Converting visitors into customers is an ongoing…
How to start a pet business (best online tips and tools)
The pet industry is growing rapidly, and there’s no holding it back. People love their pets, and…
Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide….
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part…
Who Pays for the Documentation?
Drupal documentation has a funding problem. I have some thoughts I want to share after nearly two…
AI is changing how shoppers find your products
AI is already reshaping how shoppers discover, compare, and purchase products. Here’s what’s happening, why it matters,…
AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents….
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same…