Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide….
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part…
AI is changing how shoppers find your products
AI is already reshaping how shoppers discover, compare, and purchase products. Here’s what’s happening, why it matters,…
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
Search Google for almost any product or advice question, and you’ll see Reddit threads in the results….
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
Best dropshipping products and ideas for 2026 and beyond
Whether you’re just starting a new dropshipping business or growing an existing one, success is all about…
25 SEO Conferences to Attend in 2026
We’ve attended tons of SEO conferences and it’s still the best way to meet people in the…
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s…
How to Choose the Best Prompts to Monitor Your AI Search Visibility
Now that Ahrefs users can track AI visibility for the exact queries they care about, many people…
Why growing brands leave SaaS for open source ecommerce
For fast-growing ecommerce brands, the platform you choose isn’t just a technical decision — it’s a growth…
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And…
How to Create Buyer Personas for Your Online Store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
AI Marketing Examples: 13 Times AI Actually Delivered
Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
Free Coaching for the Drupal Community
In 2024 I became a certified coach to round out the informal coaching that I’ve been providing…