How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
How We Use AI for Every Article Without Making AI Slop
Every article we publish at Ahrefs uses AI in some way. Yes, every one. (It could… but…
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in…
Create an AI assistant for your store today
Getting your store ready for shoppers to discover via AI boils down to a few key areas:…
Navigating the ColdCard Hack: WHAT NOW?!
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AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators
Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A file…
How to make your store readable to AI shopping agents
Your online store should make it simple for customers to find and buy the products they want….
What Is a Good Domain Rating? (With Real Data)
“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer:…
AI is shifting commerce — here’s what 225 leaders told us they’re betting on
We set up a booth at Stripe Sessions 2026 and asked 225 commerce leaders where agentic commerce…
How to prepare your store for AI-driven commerce
The way people find products has a new channel. AI assistants like ChatGPT, Google’s AI Mode, Gemini,…
Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide….
Who Pays for the Documentation?
Drupal documentation has a funding problem. I have some thoughts I want to share after nearly two…
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s…
What Are Secondary Keywords? (And How to Use Them)
Most pages that rank #1 for a keyword don’t just rank for that one term. They rank…
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…