Claude Skills for SEO and Marketing: What They Are and How to Use Them
When a new article goes live on the Ahrefs blog, I drop the URL into Claude and…
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and…
Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
AI content is not bad for SEO. Google has made it clear that they evaluate content based…
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s…
What Are Secondary Keywords? (And How to Use Them)
Most pages that rank #1 for a keyword don’t just rank for that one term. They rank…
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
Search Google for almost any product or advice question, and you’ll see Reddit threads in the results….
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
25 SEO Conferences to Attend in 2026
We’ve attended tons of SEO conferences and it’s still the best way to meet people in the…
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And…
Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)
The same principles apply to backlinks. When other sites link to you using topically relevant anchor text,…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
13 of the Best SEO Blogs (Beyond the Usual Suspects)
AI may be killing search clicks, but we’re still reading content—especially the good stuff. At Ahrefs, we read…