Google AI Mode: All You Need to Know
It’s no longer just an experiment. AI Mode now has its own report in Search Console, its…
AI Overviews Currently Appear for 83% of Branded Searches
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that…
SEO for Static Sites: 8 Problems to Watch For
Vibe coding has made static websites easier than ever to build. You can spin up a site…
AI Overviews Cut CTR by 23.1% in France
On July 22, 2026, France became the latest major search market to get AI Overviews. Which means…
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in…
MBA Metrics for SEO: How to Speak Leadership’s Language
Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an…
What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the words…
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google…
The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators
Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A file…
How to Use Reddit for SEO (The Right Way)
The numbers don’t lie. Reddit is now one of the biggest visibility channels in search and AI. Reddit…
Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It.
At Ahrefs, we publish many data-driven posts. Publishing them is fun. Easy. And they get a ton…
Average Organic Traffic Benchmarks From Real Websites (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search…
11 Ways to Automate SEO with Agent A
A big part of SEO isn’t strategy. It’s the menial, repeatable upkeep: re-running the weekly site audit,…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step…
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos,…