How to Use FreshRank to Turn Dying Posts Into Traffic Winners
Your old blog posts are just sitting there, collecting dust and losing rankings. 🤷‍♂️ Google’s already moved…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
Create a flexible B2B checkout in WooCommerce
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
How to Monitor Your YouTube Video Mentions
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said….
Black Friday social media: Examples, tips, and proven tools
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler. Driven…
Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning processes…
Fragrance Revival improves refund rates by 32% with ShipStation
Fragrance Revival, a brand under Brilliant Enterprises, specializes in recreating discontinued scents and crafting new in-house fragrances…
Seven holiday shipping strategies to boost sales
The holiday rush brings major sales for WooCommerce stores, but it also comes with higher expectations from…
The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you do….
I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
There are hundreds of marketing newsletters competing for your attention. Maybe thousands. So I did something different:…
Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine it,…
Ecommerce shipping solutions: The ultimate guide
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers, boosting…
How to Upsell and Cross-Sell Your Way to Higher Revenue with WooCommerce
Making sales is good, but making bigger sales and moving more products per sale is better. That’s…
US tariff and shipping policy changes: Navigating the end of the de minimis exemption
On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all…