What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Landyachtz builds a revenue growth engine with Klaviyo and Woo
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued plans…
How to Create Buyer Personas for Your Online Store
It’s always important to truly understand your target customer. What do their day-to-day lives look like? What…
AI Marketing Examples: 13 Times AI Actually Delivered
Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
From Shopify to WooCommerce: How Landyachtz cut costs by 75%
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two skateboarders…
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for customers…
From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business in…
Complete guide: WooCommerce product types explained
Online stores sell much more than just physical items. That’s why the world’s most popular ecommerce store…
Short vs. Long Content in AI Overviews: The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show…
Create a flexible B2B checkout in WooCommerce
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with WooCommerce…
Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining innovative…
Sleigh your holiday sales: A guide to TikTok for WooCommerce
If you’ve been eyeing TikTok as the next channel to get your WooCommerce store in front of…
Black Friday social media: Examples, tips, and proven tools
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday sales…
Top six things to consider for last-mile shipping in EMEA
Ecommerce sellers based in Europe, the Middle East, and Africa (EMEA) are well familiar with arguably the…
Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler. Driven…