Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
How to Monitor Brand Mentions in ChatGPT
Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up? If you don’t…
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s…
AI Marketing Examples: 13 Times AI Actually Delivered
Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying…
Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a…
A Beginner’s Guide to Ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and profitable…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
How to Compare Your AI Visibility Against Your Competitors
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers,…
Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead,…
67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand…
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data…
How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to…
How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve…