Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
AI content is not bad for SEO. Google has made it clear that they evaluate content based…
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s…
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
Search Google for almost any product or advice question, and you’ll see Reddit threads in the results….
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s…
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs…
Meet the New Drupalize.Me AI Assistant
An experimental new way to explore our Drupal tutorials – powered by AI, guided by humans. We’ve…