Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand…
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you…
Control your ecommerce costs with flexible hosting
Most ecommerce platforms bundle costs you can’t control For midmarket and enterprise businesses, strategic cost control of…
WooCommerce Pricing: How Much Does it Cost to Run a Store?
WooCommerce is more than just a popular ecommerce plugin for WordPress. It’s a highly-flexible, open source ecommerce…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility…
How to Start an Online Business
When you start an online business, there’s a lot to think about. Coming up with a winning…
How to Sell Digital Products on Multiple Domains with a Single WordPress Installation
Scaling your digital product business means building distinct brand experiences for each product line. But do you…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google…
Share of Search: How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your…
The best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth brand,…