How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
AI tools make it easier than ever to create content at scale, but they’ve also made it…
What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone,…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which…
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster…
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs…
Meet the New Drupalize.Me AI Assistant
An experimental new way to explore our Drupal tutorials – powered by AI, guided by humans. We’ve…
How to Monitor Your YouTube Video Mentions
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said….
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of…
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data…
The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve…