What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs…
Meet the New Drupalize.Me AI Assistant
An experimental new way to explore our Drupal tutorials – powered by AI, guided by humans. We’ve…
How to Monitor Your YouTube Video Mentions
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said….
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of…
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data…
The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve…
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Visibility in AI search is still in its early stages, which means you’re not late to the…
ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs…
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand…
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you…