What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the words…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
Vibe Coding for Marketers: A Beginner’s Guide
You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where to start….
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google…
10 Creative Ways to Write with AI (Without Losing Your Soul)
Thanks to AI, the content industry was derailed by people who flooded social media with promises to…
Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It.
At Ahrefs, we publish many data-driven posts. Publishing them is fun. Easy. And they get a ton…
What is an AI Agent? A Plain-English Guide
An AI agent is a software system that uses artificial intelligence to pursue a goal and complete…
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos,…
We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A
If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their entire…
7 Ways to Automate Content Marketing with Agent A
I run the Ahrefs blog team, and each week we use Agent A to automate more and…
Claude Skills for SEO and Marketing: What They Are and How to Use Them
When a new article goes live on the Ahrefs blog, I drop the URL into Claude and…
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and…
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part…
Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
AI content is not bad for SEO. Google has made it clear that they evaluate content based…
AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents….