ChatGPT MCP Requirements for WordPress: Plans, Connection Rules and Permissions
Connecting ChatGPT to WordPress over MCP comes down to three requirements: a plan that allows custom MCP…
How to Measure AI Search Visibility When Attribution Falls Short
More than one in five people who sign up for Ahrefs say they found us through ChatGPT…
AI Search ROI Is Messy. Here’s How to Measure It Anyway
B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why…
69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)
For the second year in a row, we’ve surveyed marketers to understand the impact AI is having…
How to Optimize for AI Search: A Guide for You and Your AI Agent
Optimizing for AI search means improving your pages so they’re more likely to be cited by AI…
8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)
Marketing has changed more in the past year than in the decade before it. That sounds like…
Why the fastest-growing channel in retail can’t find your products
A new kind of shopper is buying online, and they may already be shopping at your store. …
MBA Metrics for SEO: How to Speak Leadership’s Language
Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an…
How to Connect Claude or ChatGPT to WordPress With MCP (Step by Step)
What if you could tell Claude, “Draft a 500-word post about the summer sale and save it…
What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
Create an AI assistant for your store today
Getting your store ready for shoppers to discover via AI boils down to a few key areas:…
From found to bought: Getting your store ready to sell through AI
Having an AI agent find your products is just the beginning. The real goal is making sure…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators
Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A file…