We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
We kicked off this study by analyzing 6 million URLs, and found that schema markup is much…
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
Everyone’s talking about “AI agents” now. But what’s the real difference between generative AI and agentic AI?…
AI Keyword Research: How It Works and 9 Prompts to Start
Chatbots typically don’t have access to real SEO data, so they often make things up and present…
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and…
Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that…
How to write product descriptions for SEO, GEO, and sales
If your product pages were written for Google in 2022, they may not be working as hard…
How to prepare your store for AI-driven commerce
The way people find products has a new channel. AI assistants like ChatGPT, Google’s AI Mode, Gemini,…
Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide….
Who Pays for the Documentation?
Drupal documentation has a funding problem. I have some thoughts I want to share after nearly two…
AI is changing how shoppers find your products
AI is already reshaping how shoppers discover, compare, and purchase products. Here’s what’s happening, why it matters,…
AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents….
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same…
What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s…
How to Rank on ChatGPT: What Actually Works (Based on Data)
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in…
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
Search Google for almost any product or advice question, and you’ll see Reddit threads in the results….
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…