MBA Metrics for SEO: How to Speak Leadership’s Language
Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an…
Ecommerce fulfillment: How to know when you’ve outgrown your process
Packing 200 orders a day is manageable, but once you grow to 2,000 orders, you’ll need a…
What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
Ecommerce logistics issues are about visibility and connection
A promotion goes live and a bestselling product runs out while orders keep piling up. Returns come…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
How to Build a Course Membership Site (Recurring Revenue Instead of One-Off Sales)
Selling a course for $99 feels great, right up until the first of next month rolls around…
BigCommerce alternatives: Why it might be time to switch
On June 1, BigCommerce renamed every plan, lowered the GMV thresholds, and added a fee of up…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
10 Creative Ways to Write with AI (Without Losing Your Soul)
Thanks to AI, the content industry was derailed by people who flooded social media with promises to…
Why grüum evaluated Shopify and Magento — and chose to stay with WooCommerce
In January 2016, colleagues Simon Leonard, Andy Shaw, Bethanie Sleigh, and George Lagonikas left their jobs to…
How to make your store readable to AI shopping agents
Your online store should make it simple for customers to find and buy the products they want….
Average Organic Traffic Benchmarks From Real Websites (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search…
Snapchat Ads for WooCommerce: Reach the shoppers who ask their friends before buying
Let me tell you about the moment I realized how Snapchat ads work. I watched a shopper…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step…
Free WooCommerce extensions to help new stores get moving
You’re building your store, and now it’s time to install extensions. There are hundreds of options, including…