How to Create a WordPress Contact Form Without a Form Plugin
Every service business needs a way for visitors to ask for a quote. The standard advice is…
How to choose a B2B ecommerce platform
Your B2B buyers want the same convenience they find elsewhere when placing orders; the freedom to manage…
How better data helps you reduce ecommerce returns
When ecommerce returns reduce profitability, you might think of logistics or tightening policies. But what if the…
How to write a return policy your team can actually follow
Pick a recent return and walk through the whole process, starting from the customer’s first message all…
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in…
WooCommerce vs. Shopify: What’s the difference for a growing store
Choosing an ecommerce platform is rarely a solo decision. Your team has to balance priorities ranging from…
MBA Metrics for SEO: How to Speak Leadership’s Language
Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an…
Ecommerce fulfillment: How to know when you’ve outgrown your process
Packing 200 orders a day is manageable, but once you grow to 2,000 orders, you’ll need a…
What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
Ecommerce logistics issues are about visibility and connection
A promotion goes live and a bestselling product runs out while orders keep piling up. Returns come…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
How to Build a Course Membership Site (Recurring Revenue Instead of One-Off Sales)
Selling a course for $99 feels great, right up until the first of next month rolls around…
BigCommerce alternatives: Why it might be time to switch
On June 1, BigCommerce renamed every plan, lowered the GMV thresholds, and added a fee of up…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
10 Creative Ways to Write with AI (Without Losing Your Soul)
Thanks to AI, the content industry was derailed by people who flooded social media with promises to…