Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite
Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating…
Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference….
How to Use Reddit for SEO (The Right Way)
The numbers don’t lie. Reddit is now one of the biggest visibility channels in search and AI. Reddit…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step…
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos,…
AI Agents for SEO: What They Are, How They Work, and How to Build One
Most SEO teams have tried AI. Not many have tried AI agents. This article covers what AI…
We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
We kicked off this study by analyzing 6 million URLs, and found that schema markup is much…
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
Everyone’s talking about “AI agents” now. But what’s the real difference between generative AI and agentic AI?…
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and…
Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that…
How to write product descriptions for SEO, GEO, and sales
If your product pages were written for Google in 2022, they may not be working as hard…
Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide….
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part…
AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents….
How to Rank on ChatGPT: What Actually Works (Based on Data)
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in…
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…