How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
The SEO industry has spent the last few months taking ChatGPT apart to see how it searches…
How to Measure AI Search Visibility When Attribution Falls Short
More than one in five people who sign up for Ahrefs say they found us through ChatGPT…
AI Search ROI Is Messy. Here’s How to Measure It Anyway
B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why…
How to Optimize for AI Search: A Guide for You and Your AI Agent
Optimizing for AI search means improving your pages so they’re more likely to be cited by AI…
MBA Metrics for SEO: How to Speak Leadership’s Language
Business leaders and decision-makers can easily distrust metrics they don’t understand or can’t act on. As an…
What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
Free LLMs.txt Generator
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
6 Ways to Automate AEO With Letaido
AI assistants are now a discovery channel. People who used to type a query into Google now…
Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite
Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating…
Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference….
How to Use Reddit for SEO (The Right Way)
The numbers don’t lie. Reddit is now one of the biggest visibility channels in search and AI. Reddit…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step…
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos,…