What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query. Whether…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
Free LLMs.txt Generator
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
6 Ways to Automate AEO With Letaido
AI assistants are now a discovery channel. People who used to type a query into Google now…
Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite
Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating…
Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference….
How to Use Reddit for SEO (The Right Way)
The numbers don’t lie. Reddit is now one of the biggest visibility channels in search and AI. Reddit…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step…
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos,…
AI Agents for SEO: What They Are, How They Work, and How to Build One
Most SEO teams have tried AI. Not many have tried AI agents. This article covers what AI…
We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
We kicked off this study by analyzing 6 million URLs, and found that schema markup is much…
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
Everyone’s talking about “AI agents” now. But what’s the real difference between generative AI and agentic AI?…
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and…
Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that…