What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social…
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs…
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said….
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even…
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers,…
You know that feeling when your content isn’t performing like it should, but you can’t quite figure…
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a…
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead,…
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of…
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data…
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get the…
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to…
Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve…
We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy…
The pros are of using AI for content are obvious: content gets done faster, cheaper, and often…