Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide….
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part…
AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents….
Focus Keywords: What They Are, and How to Choose the Right One
If you’ve ever used an SEO plugin like Yoast or Rank Math, you’ve seen that “focus keyword”…
How to Monitor Brand Mentions in ChatGPT
Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up? If you don’t…
14 GEO Conferences to Attend in 2026
Whether you call it GEO, AEO, LLMO, or SEO for AI search, it is a field that…
25 SEO Conferences to Attend in 2026
We’ve attended tons of SEO conferences and it’s still the best way to meet people in the…
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s…
How to Choose the Best Prompts to Monitor Your AI Search Visibility
Now that Ahrefs users can track AI visibility for the exact queries they care about, many people…
Update: AI Overviews Reduce Clicks by 58%
Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite…
How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
How much traffic do AI Overviews drive? How much awareness do they create for your brand? And…
Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)
The same principles apply to backlinks. When other sites link to you using topically relevant anchor text,…
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses…
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which…
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI…