Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs,…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google…
Share of Search: How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your…
How Woo’s support team uses AI to improve the customer experience
“AI will deflect our customers.” Everyone who is in the support industry has either heard a colleague…
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you…
How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with…