How to grow revenue with automation and personalization
Operational efficiency and effective customer-facing processes are top priorities for growing ecommerce businesses. One of the best…
My Complete AI Content Process for Ahrefs
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side,…
New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you…
The power of personalization: Converting browsers into buyers
When it comes to ecommerce, personalization isn’t just a nice-to-have, it’s essential for creating a stronger customer…
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For…
15 Marketing Conferences to Attend in 2025
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out…
9 Digital Marketing Conferences We’re Attending in 2025
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all….
6 Content Marketing Conferences to Attend in 2025
As content marketers, we spend most of our time sitting in front of a screen, buried in…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs,…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug…
ecommerce Website Pre-Launch Checklist – The Essentials
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established businesses…