Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites…
Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and a…
Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google…
Share of Search: How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your…
How Woo’s support team uses AI to improve the customer experience
“AI will deflect our customers.” Everyone who is in the support industry has either heard a colleague…
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you…
How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with…
The Long-Form Content Illusion: Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s what…
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large language…
How I Built a Brand Awareness Dashboard in Looker Studio
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade,…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results for…
GEO, LLMO, AEO… It’s All Just SEO
As a marketer, I want to know if there are specific things I should do to improve…
How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct…