Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the words…
37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of…
From found to bought: Getting your store ready to sell through AI
Having an AI agent find your products is just the beginning. The real goal is making sure…
Vibe Coding for Marketers: A Beginner’s Guide
You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where to start….
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google…
WooCommerce is the foundation of our entire ecosystem
We just kicked off a large effort, and I want to post about it here because you’re…
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is the most consequential thing to happen to our industry in a decade… and the…
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is…
The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators
Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A file…
An AI’s answer is only as up-to-date as the documentation it uses
Earlier this year, a merchant taking in-person payments asked our AI support assistant how to quickly accept…
Meet your customers where they’re already deciding with Reddit Ads for WooCommerce
When a shopper goes online and researches “the best noise-canceling headphones under $200,” they’re often forgoing sponsored…
6 Ways to Automate AEO With Letaido
AI assistants are now a discovery channel. People who used to type a query into Google now…
10 Creative Ways to Write with AI (Without Losing Your Soul)
Thanks to AI, the content industry was derailed by people who flooded social media with promises to…
Why grüum evaluated Shopify and Magento — and chose to stay with WooCommerce
In January 2016, colleagues Simon Leonard, Andy Shaw, Bethanie Sleigh, and George Lagonikas left their jobs to…
Otter Blocks 3.2.0: AI Page Building and a New Design Library
Otter Blocks 3.2.0 is now live, bringing AI that builds full sections and pages, a redesigned AI…
Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite
Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating…