PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google…
Share of Search: How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your…
How Woo’s support team uses AI to improve the customer experience
“AI will deflect our customers.” Everyone who is in the support industry has either heard a colleague…
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you…
How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with…
The Long-Form Content Illusion: Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s what…
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large language…
How I Built a Brand Awareness Dashboard in Looker Studio
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade,…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results for…
GEO, LLMO, AEO… It’s All Just SEO
As a marketer, I want to know if there are specific things I should do to improve…
How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct…
Best SSH Hosting for WordPress Sites on Shared Servers
Shared hosting is what most website owners (~38%) 1 rely on when first launching a WordPress site….
Start a subscription business in 8 steps (and scale fast!)
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is expected…
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x,…
Google Is Looking Out for #1. It’s Time You Do, Too
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of…
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not…