Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler. Driven by a lack of high-quality, design-forward bathroom fixtures available online, they spotted a gap in the market and, in 2013, launched Badeloft USA.
Their mission was to create an outstanding customer experience, combining clean modern designs with luxury materials and exceptional customer service.
Today, Badeloft operates showrooms across the US, Mexico, and Europe with a thriving online store selling over 2,500 product SKUs, including bathtubs, sinks, faucets, toilets, and accessories, bringing affordable bathroom luxury directly to customers.
- Badeloft’s Woo store accounts for 60 to 70% of total sales, with a $3,000 average order value.
- They’ve recovered 25 to 30% of potential lost revenue from abandoned carts since implementing Klaviyo.
- With Klaviyio, email open rates improved by 20%, with segmented flows seeing an average open rate of 45%.
- Email-attributed revenue has increased by 40% since migrating to Klaviyo.
- Abandoned cart recovery emails produce 15 to 20% of monthly email-attributed revenue.
Customizing Badeloft’s tech stack for a value-driven experience
In 2017, Badeloft migrated from X-Cart to WooCommerce for its flexibility, ease of use, extensibility, and customization options.
On Badeloft’s website, customers can now access all the information they need, and reach out to an interior designer directly from a product page when they find something they like — just as they would in a luxury showroom.
WooCommerce’s open-source platform allows for complete data ownership, meaning each of these interactions can be brought into Klaviyo for analysis. Badeloft has made the most of this advantage with segmented flows, detailed order updates, and integration throughout their tech stack.
This ensures that customers have the same exceptional experience with Badeloft’s brand at every point of the purchase journey.
Marketing of luxury goods — especially home furnishings and fixtures — requires a careful strategy. Buyer journeys can be longer and require more personalized engagement before a customer has determined where to make their purchase. Badeloft has welcomed these challenges with open arms, and the efforts have paid dividends.
In 2023, Badeloft moved from Mailchimp to Klaviyo. The team was looking for a platform that could match the luxury experience that their brand provides.
Abandoned cart recovery turns into a major revenue stream
Before Klaviyo, Badeloft didn’t have a mechanism to win back customers who had shopped around and then left.
“We had virtually no cart recovery automation. Today, it’s one of our top-performing flows — responsible for thousands of dollars in recovered sales each month, particularly given our high AOV. Over the last 180 days, we had roughly $80,000 in sales from this flow alone.”
— Jessie Fadayel, President at Ramp Up Digital, in collaboration with Badeloft
Badeloft’s abandoned cart flows have helped them recover an estimated 25 to 30% of potential lost revenue since implementing Klaviyo.
Data ownership and robust integration options boost revenue
Now, Klaviyo has enabled the Badeloft team to develop a robust campaign strategy with communications personalized to each of their key segments. They manage 31 different email flows, all with branded templates, and the platform is integrated with their WooCommerce store.
This is true even for offline transactions: Badeloft now has the ability to attribute these purchases to individual marketing campaigns, giving the team a holistic view of what works best.
With Klaviyo’s robust integration with WooCommerce, Badeloft is able to bring in previously inaccessible customer insights, which has significantly improved their email marketing strategy.
Badeloft’s President, Eric Jensen, noted its incredible value: “Our customer satisfaction and return rate remain industry-leading.”
And the numbers prove it: email-driven revenue has grown 40% since they started using Klaviyo, with 15 to 20% of those sales coming from their abandoned cart recovery flows. Badeloft’s email open rates have increased by 20%, with their segmented emails achieving an astounding 45% open rate — seven points higher than the ecommerce industry average.
Campaign automation has allowed Badeloft to improve operational efficiency, freeing up time for them to focus on future business strategies.
By creating a seamless customer journey, elevating their retention marketing, and boosting their overall email revenue, Badeloft has taken their ecommerce strategy to new heights.
“We’re excited to keep innovating. From new products to better customer experiences, we’re always looking for ways to evolve.”
— Eric Jensen, President, Badeloft USA
Using Klaviyo’s predictive analytics, Badeloft plans to roll out even more tailored campaigns in the near future — including product recommendations based on browsing behavior.
From ongoing performance improvements to the integration of AI and automation tools, it’s evident that user experience and customer satisfaction remain the driving forces behind the success of the Badeloft brand.
To help other growing businesses, Eric shared his secret to lasting success: “Invest early in tools that scale with you. You’ll save time, reduce headaches, and focus on what matters most: your customers.”
About
Vanessa Petersen
Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.
